The Dazzling Growth Story of an 'Outlier' Startup
Kochi: The growth story of Incredible Visibility Solutions (IVS) headed by Saneesh S Sanal, COO and Managing Director, is a remarkable one. Established in FY 2013-14, IVS has become the first company at Technopark Kollam in Kundara to scale up its operations.
Hardly three years since inception, Incredible Visibility Solutions working out of Technopark Kollam at Kundara has recorded a whopping 12-fold growth
Saneesh, who graduated in Electronics and Communications Engineering from Muslim Association College of Engineering Thiruvananthapuram, started his professional career as a web designer and developer, and over the years, he established himself as one of the top 10 IT freelancers in Kerala. After various stints, Saneesh, along with his fellow computer programmers, decided to relocate to Technopark Kollam when its opening was announced in 2013.
The Park became fully operational by the end of 2014. Initially, the team of young professionals who worked in various capacities at different companies had to help out to get things running. However, in the end, all the hard work Saneesh and other employees had put in did pay off. Saneesh, along with one of his former clients,
Vinicius Aschidamini, a Rio De Janeiro-based entrepreneur and programmer, then reached an agreement to partner on a 50:50 joint venture to establish IVS at the Ashtamudi IT Building in the Park. Born in Brazil and a US citizen at present, Vinicius Aschidamini, CEO and Director of IVS, handles the marketing side of the company and is the driving force behind its growth. Saneesh on the other hand manages offshore operations of the company and leads the technical team to ensure that the clients’ expectations are met.
The company, which was registered in 2016, commenced operations in 2017 with just Saneesh and a single employee. Though it initially started operations with web designing, the firm later moved into other segments as well.
So what really makes the firm distinct? It is the sheer determination with which the IVS employees led by Saneesh and Aschidamini managed to significantly scale up the company’s operations and substantially improve its financials, against all the odds. When the company’s ledgers were closed for audit in the first year of operations, IVS was found to have clocked a turnover of nearly Rs. 20 lakh in the last three months of FY 2016-17. In the subsequent financial year, the turnover of the company soared to touch Rs. 98 lakh while it again rose further to touch Rs. 2.5 crore in the last financial year. At present there are 15 people working at IVS in Technopark, three from other locations and four are working from home. Having rented out a 6500 sq. ft. area, on the fourth floor of the Park building, IVS has started operations in 3500 sq. ft. which is built as a warm shell facility to accommodate 75 to 100 professionals. With consistent inflow of work, Saneesh exudes confidence to rent out the whole floor soon.
IVS specialises in web design & animation, interactive marketing and branded content. At present the company has a global presence with offices in the US, India and Brazil. IVS currently works with multiple industries by helping brands expand online through digital marketing, engaging web designs, optimised content and video production services.
“Incredible Visibility strongly values building and maintaining professional relationships with our employees and clients. We deliver cutting-edge solutions and create new pathways for industries to thrive,” Saneesh said. With the current expansion of its operations, IVS has close to 50 more seats on the fourth floor of Technopark Kollam.
According to Saneesh other companies at the Park, Waferchips Techno Solutions and Twixt Technologies could also scale their operations very soon.
Incredible Viability is a sub-division of Incredible Visibility which focuses on offshore management models with dedicated employees. Incredible Viability helps clients establish their branch office in India at zero setup cost or time investment.
“We take care of segments like hardware, infrastructure, IT, HR and legal. We help them plan their team based on their requirements. Our clients will have the benefit of an exclusive offshore office with their own dedicated team, providing a sustainable business model for maximum scalability,” Saneesh explained.
The company, however, “is not currently focussing on the big fish in the market, instead has chosen to target small and medium scale companies and startups,” he added. “Earlier, we were apprehensive about our capabilities with limited resources and infrastructure. We are starting to look at bigger companies now. In fact we have an agreement with a big US-based company to start a pilot project,” he added. Similarly the company is also in talks with Disney for signing a contract.
Besides, Saneesh and team are also developing a division within the company, focussing on digital products and game development.