Thiruvananthapuram: Their dream is to build a sports brand that India can be proud of. ELK Sports, a sportswear manufacturing company started by a group of IIM and NIFT graduates at the KINFRA Industrial Apparel Park (KIAL) at Thumba in Thiruvananthapuram, has registered substantial growth by catering to over 100 clients within a span of three months since its inception.
ELK Sports is India’s first online customizable activewear brand, says Rakesh Rajeev, Founder and CEO. “Sports enthusiasts can choose from over thousands of jersey designs on our website, and customise every single detail to suit their taste, using our online design studio. Within the first couple of months our business was recognised by IIM Ahmedabad and Kerala Startup Mission (KSUM) for business innovation in the field of sports. Our vision is to grow into an activewear brand that India can be proud of,” says Rakesh, a sports lover and an MBA graduate from IIM Ahmedabad.
The target markets of ELK Sports are corporate tournaments, colleges, sports leagues, gyms, health clubs etc. “Our major clients include Infosys, Sporthood, UST Global, IIM Ahmedabad, IIM Bangalore and Crazy Passionate Runners. Currently, our products are available in Tamil Nadu and Bengaluru besides Kerala. We intend to extend our operations throughout India,” he says.
The in-house online studio, trendy designs, special fabric and fast turnaround time make ELK the preferred choice of customers. Using specially crafted polyester-cotton blends designed to match the active lifestyle, ELK offers uncompromising premium quality products. The design studio has a splendid array of designs, patterns, themes and logos in a very easy-to-use interface. “Customers can also upload their own designs, logos or texts using the design tool. There is no minimum requirement in terms of number of items but price may vary depending on the quantity,” he adds.
The name of the company is derived from the animal ELK, which is the animal of freedom. “We see sports as a medium to unify people. We believe in freedom of expression, and that sport gives every person that freedom to be what s/he wants to be,” Rakesh signs off. For more information, log on to: www.myelkstore.com or contact, ph: +91 9447334858 or send a mail to: email@example.com