Godrej Appliances Targets 30 per cent Growth During Onam Season
Kochi: Godrej Appliances, one of India’s leading manufacturers of Consumer Appliances offering environment friendly, technologically advanced products, promises to make the forthcoming Onam season brighter than ever for customers, across Kerala. The brand celebrates the spirit of Onam with an attractive ‘Scratch and SMS’ consumer offer under which Godrej customers can win a bumper prize of Gold worth upto Rs.1 lakh, daily. Additionally, the brand is also providing a 5-year comprehensive warranty on select models of Refrigerators, Washing machines and on all copper condenser split ACs. This is over and above the 10-year compressor warranty in refrigerators and inverter ACs and upto 10-year motor warranty in its Washing Machines. Godrej is also offering a basket of Easy Finance Offers, Exchange offers and Cashback offers on the larger range for the forthcoming Onam season. With a strong line up of products across categories, the brand is targeting a growth of 30 per cent this Onam.
Godrej Appliances is a leading brand in Air Conditioners in Kerala. To further strengthen its position, the brand is providing subsidized installation charges of Rs. 899 only, on all Godrej split Air Conditioners with copper condensers.
Additionally,on the purchase of Godrej Microwave Ovens, the consumer can fetch assured gifts through the Scratch & Call offer with a chance to win a trip to Dubai, Royal Enfield, Gold and many more. There is something for everyone to win.
Consumers can avail special easy finance with no down payment and zero interest at no extra processing fees. Various cashback offers are also available through 10 leading bank credit cards giving a wider choice and flexibility to consumers. Godrej Appliances is giving an opportunity to its consumers to upgrade with exchange and get a better deal with upto Rs. 10,000 off across categories, adding a new dimension to their homes this festive season.
Kamal Nandi, Business Head and EVP – Godrej Appliances said, “Kerala is a strategic market for us and we have always enjoyed the support from the consumers of Kerala. We recognize the ever-evolving aspirations of Keralites and are happy to offer products and services to meet their expectations. Onam is the first in the series of festive seasons across India and it sets the tone for the entire nation. With Onam festivities engulfing the state, we take pride in giving our customers one more reason to celebrate by showering numerous exciting consumer offers across the entire range of Godrej Appliances. Kerala, with its expanding consumer base and retailer network, is one of the biggest markets for Godrej. We have ensured a strong product line up, robust after sales service to support and further backed by the multitude of festive consumer offers, we are targeting a growth of 30 per cent this Onam."
Sanjeev Jain, National Sales Head, Godrej Appliances, said, ‘It has always been our endeavour to make Onam more special for our customers with each passing year. We realize the immense potential of the Kerala market. This Onam, Godrej brings the Golden Celebration to every home in Kerala, with an exclusive consumer offer to win gold worth up to Rs. 1 lakh. Emphasizing our focus on delivering superior quality product offerings, we have also introduced the 5-year compressive warranty on select models of Refrigerators, Washing machines and on all copper condenser split ACs. These exclusive offers are backed by a plethora of Assured Gifts, Easy Finance Offers, Exchange offers and Cashbacks. This market contributes to a large share of our sales revenue and we are confident that the exciting consumer promotion offers across categories will certainly help boost our sales in this region.”
Swati Rathi, Marketing Head, Godrej Appliances,said, “Onam is celebrated with pomp across the state of Kerala. Last year the rains played havoc. The entire state is looking forward to this Onam therefore with greater zeal.As a brand, we are happy to be part of their festivity. We are looking at 360 Degree marketing campaign across media this year which will includes TV, Print media, Outdoor advertising, Digital media, instore product displays and shop floor merchandise. In order to help customers make informed decisions, we are deploying additional advisors on the shop floor and focusing on training them adequately. With great products, strong after sales service and a bright tailormade consumer offer, we hope to truly brighten up the Onam season for our customers in Kerala.” While the ‘Scratch and SMS’ Gold offer is valid from 1st August to 11th September 2019, Godrej consumers can reap the benefit of all the other offers till September 15, 2019, in Kerala only.