Kerala Tourism Bags Three PATA Gold Awards 2019
Kochi: An ethnic restaurant at Kumarakom, launched as a women empowerment initiative under the Responsible Tourism Mission, fetched a prestigious 2019 Pacific Asia Travel Association (PATA) gold award for Kerala Tourism, which covered itself with more glory by bagging two more gold awards for its innovative marketing campaign and the website, boosting the State’s profile as a top global tourist destination.
The award for the ethnic restaurant was in the category of Women Empowerment Initiative. The two other gold gongs for Marketing Media were for Kerala Tourism’s ‘Come Out and Play Campaign’ (in Travel Advertisement Broadcast Media category) and for its website, www.keralatouirsm.org (in Website category), respectively.
The awards, selected by an eminent international jury, will be presented at a function to be held in Nur-Sultan (Astana), Kazakhstan on September 19 during the PATA Travel Mart 2019. This year’s awards attracted 197 entries from 78 organisations and individuals worldwide.
“By bagging the three prestigious PATA gold awards this year, Kerala has sent out a strong message to the world about its burgeoning touristic appeal. It will bolster our efforts for a successful branding of the State in a highly competitive global marketplace,” said Kadakampally Surendran, Minister for Tourism, Co-operation and Devaswom.
Rani George IAS, State Tourism Secretary said the rich haul of PATA gold awards for yet another year is a robust validation of Kerala’s image as an enchanting tourist destination. P Bala Kiran IAS, Director, Tourism said that over the years PATA awards have emerged as a prestigious recognition of achievements in the travel and tourism sector.
Clean Kerala Initiative
Recently, in a workshop organised by Responsible Tourism (RT) to mark the launch of ‘Clean Kerala Initiative,’ leaders of tourism industry have unanimously agreed on the action plan for implementing a “Green Code of Conduct” in nine major tourist destinations and accommodation units in Kerala.
“As per the action plan, at least two of the centres will be converted into RT practising destinations before December 31. Besides, by September 30, possible accommodation units in different destinations in Kerala will be declared plastic-free,” said Rupesh Kumar K, State Coordinator, Kerala RT Mission.
The programme was organized by RT Mission in association with Kerala Travel Mart (KTM) and local self government institutions, to push the plans to keep prime tourism destinations plastic and garbage free. Minister for Tourism launched the Clean Kerala Initiative at the event. Rupesh presented a draft of classification guidelines for destination certification and roadmap for the initiative on the occasion.
Nine destinations – Kovalam, Munnar, Alappuzha, Kumarakom, Wayanad, Fort Kochi, Kollam, Thekkady, and Bakel – have been identified for the implementation of the new project in the first phase from a list of 21 destinations.