A Quality-focussed Kids Wear Brand
Kochi: Dr. K P Beena Murali has been providing cute babywear for the little ones for over a decade now. Her kids wear brand Sumix Kidswear, based at Thiruvali in Malappuram, has earned the goodwill of clients by supplying infant wear made of pure, allergy-free, durable and eco-friendly fabric to them.
“Our quality products are meant for newborns and children aged up to one-and-a-half years. We started off as a small garment manufacturing unit with less than 50 employees,” says Beena, the proprietor of the firm, who believes that focus on quality and dedication of her employees have helped her firm become an emerging player in the garment manufacturing sector.
Her state-of-the-art production facility and sophisticated design studio together employ more than 1500 highly-skilled and well-trained persons who ensure quality check at each stage of production.
With innovative designs and a huge collection, Sumix has positioned itself as a major brand in the kids wear segment of the country. “The last five to six years marked a steep growth in our business. We export products to Bahrain, the UAE, South Africa and South East Asia. And, more than 75 per cent of our clients hail from South India,’’ Dr. Beena says.
About the investment climate in Kerala, this woman entrepreneur has this to say: ‘’Kerala offers a very fertile ground for entrepreneurs. Barring a few vested political interests that try to disrupt the initiatives, the State by and large provides a favourable atmosphere for businesswomen like me. With the backing of a dedicated team of colleagues who never compromise on quality, we have been able to make it big in retail supply.”
Dr. Beena has several awards to her credit which include the one instituted by the MSME Ministry, KSSIA’s Best Brand and Best Businesswoman award, Shantadevi Best Woman Entrepreneur award and Kerala Financial Corporation’s Best Enterprise in Manufacturing Sector and Best First Line Enterprise awards.
Business for Dr. Beena is a family affair. It is her son-in-law, Dr. Hari R, who is the MD of the firm.
Speaking after receiving the Destination Kerala SME Excellence Awards 2019 under the category of garments/handloom/silk, Dr. Hari expressed pride in having received the honour on behalf of the inspiring woman entrepreneur. Expressing delight over the award, Dr. Beena said, “Recognitions like these help us in our journey forward.”