Kochi: Kerala Travel Mart (KTM) is receiving good response ahead of its 11th edition this September, with nearly 1000 people registering their names within the first three weeks of registration for the country’s biggest tourism event.
The three-day event, starting after the inauguration on September 24, will be held at the Sagara and Samudrika Convention Centre in Kochi
July 31 is the last date for pre-registration for the event showcasing State’s products and services in the travel industry that will draw entrepreneurs from all over India and abroad. The three-day biennial event, starting after the inauguration on September 24 evening, will be held at the Sagara and Samudrika Convention Centre of Cochin Port Trust in Willingdon Island in Kochi.
As many as 548 applications have come in from within the country and 165 from abroad since the pre-registrations started on January 20. These include 47 entries from the international media.
The organisers scrutinize the applications for the event that gives opportunities to world-class buyers and sellers to share the platform so as to interact and promote businesses.
“The pre-registration rush shows that KTM continues to attract industry stakeholders,” said Baby Mathew Somatheeram, President, KTM. “The 2018 KTM gave Kerala’s tourism sector a new direction and infused fresh energy after the natural calamity that hit the State that year. The coming edition, too, will toe that line, aiming to present innovative products and services that can rejuvenate the sector,” he added.
KTM 2020 will accord importance to Kerala Tourism’s pioneering Champions Boat League (CBL) modelled on IPL cricket. Adventure tourism will be another priority area of KTM 2020, besides efforts to boost new products in activities such as trekking, mountaineering, river rafting, paragliding and off-roading, according to Jose Pradeep, Secretary, KTM.
KTM 2018 had 1305 buyers, a third of them from foreign nations. Those from abroad totalled 442: buyers from 58 countries, including the US, Russia, Japan, China, Australia and Britain. There were 863 domestic buyers. The sellers had set up 313 stalls in an expansive venue of 75,000 sq. ft., showcasing a wide array of products and services, drawing encouraging response from the general public as well. The focal subjects were rainwater conservation, lessening the use of plastic and increasing greenery.
The 2000-founded KTM Society is the biggest tourism body of Kerala.
The KTM 2018 edition (September 27-30) was inaugurated by Pinarayi Vijayan, State Chief Minister. It had Responsible Tourism and Malabar Tourism as the core themes. With public-private participation as a key feature, KTM has its delegates from the fields of travel and tour, hotels and resorts, home-stay, houseboat, ayurveda centres and cultural organisations.