VR and AR in the World of Healthcare
There is much room for technological disruption with Virtual Reality (VR) and Augmented Reality (AR) – two technologies that are increasingly entering more realms of daily life. Healthcare is one aspect where a company is using them as diagnostic and therapeutic tools for doctors to study various medical procedures and patient diagnosis. Embright Infotech is a technology-driven company with products and services related to VR, AR, Mixed Reality (MR) and Internet of Things (IoT). They are focused on content development of 3D environments in VR and AR.“Our product can bring about a change in medical knowledge by giving young doctors a feel of real medical procedures with clarity. New methods of treatment that involve rare diseases can now be replicated a million times for doctors to gain familiarity,” said Sathyanarayanan A R, Director & CEO, Embright Infotech.
The two technologies are being harnessed by Embright Infotech to develop 3D environments that aid in providing solutions to various ailments
“For example, a novice doctor needs to undergo the risk of patient trials. We provide a virtual patient for them to conduct experiments on and calculate results,” added Sathyanarayanan. It was his mother’s rehabilitation activities for disabled children that inspired Sathyanarayanan to pursue a post-doctoral degree in clinical linguistics. He has worked with Institute for Communicative and Cognitive Neuro Sciences (ICCONS). The CEO has also worked as an innovation specialist at Kestone Integrated Marketing Services. His experience resulted in Embright Infotech in 2017 – a company formed along with his brother Sankaranarayanan A R and Bobin Chandra. The therapy modules utilising VR can be used to treat patients with neuro-developmental disorders such as cerebral palsy, autism, schizophrenia and paralysis.
The patient will be given training under a doctor in various recreated scenarios. With repeated use, patients will be able to deal with real-world challenges. As of now, the doctor and disabled patient ratio is one to one, but Embright Infotech aims to reach more patients at a time. They will also reach out to remote villages. “As advised by the doctor, we create a virtual environment based on children’s needs.
For example, if a child is reluctant to interact in public places, we create a virtual public space and make the child familiar with it, so as to alleviate fear,” said Minto John Mathew, Business Development Head, Embright Infotech.
The startup also has therapy modules to treat cancer and tumour. “With the help of virtual reality, we wish to create a virtual replica of the cancer cell so that doctors can isolate it in the initial phase itself,” said Bobin. Embright is currently in the process of setting up rehabilitation modules across the State for people who have autism-related issues.
“Being a tech company working on the healthcare front, we had a lot of hurdles to overcome – starting from getting our niche technology accepted by incubators to obtaining permission and finding samples for testing and approval. We are the only VR company selected by Kerala Startup Mission (KSUM) to be incubated,” recounted Bobin.