Workshop on ‘Art and Culture as a Tool for Entrepreneurial Development’
Kochi; TiE Kerala is organising a workshop on ‘Art and Culture as a Tool for Entrepreneurial Development’ on Thursday (July 14) at IMA House, Kaloor from 2.30pm to 5.30pm.
Writer, Arts Administrator and Art Curator Tanya Abraham will be the speaker. Culture-based creativity is a fundamental means for industry and policy decision makers to adopt and implement more user-centred strategies for business development. It is increasingly used in the management of human resources development by many large industrial enterprises, notably though ‘Artists-in-Residence projects.’ Further, culture-based creativity is a key input to communicate more effectively with your stake holders and many companies employ Artists as part of their ‘Corporate Communication Team.’ The presentation will provide an insight into how artistic creativity can be used as a tool for better outputs.
Registration fee will be Rs. 400 for members and Rs. 500 for non-members. Registration for participation can be made at the venue or preferably by sending a mail to firstname.lastname@example.org. Entrepreneurs/Professionals who are not members of TiE Kerala can also participate.