Kochi: With its ‘Made in Germany' tag, considered as a synonym for superior quality the world over, Addinol has been providing reliable lubricants of a high standard for a variety of needs including industrial purposes. Started in 1936, this German giant producing high performance lubricants, offers wide range of lubricating oils, greases and sprays tailor-made for different production requirements in the food products, beverages, animal feed, pharmaceutical and cosmetic industries.
“While working with Audi/Volkswagen, I got an opportunity to experience the performance of various Addinol lubricants. Later, Georg Wildegger, MD, Addinol Lube Oil GmbH, invited me to take over the responsibility of the Middle East and Indian businesses of the firm. It was a real challenge to organise the business and set up regional sales offices. I am glad to share that I was able to set up representative offices, manned by technically qualified staff in all countries. One of my goals was to get the Kerala business of Addinol streamlined. While I discussed the issue with two of my friends, Varghese Jacob and Nizam Ibrahim, they expressed their willingness to take up the responsibility for expanding Addinol’s market in Kerala,’’ said Alexy George, MD, Addinol Lube Oil India Pvt. Ltd.
“We hope to cover at least 10 districts of Kerala by June and all the 14 districts by the end of the year. At present, we are focussed on nurturing our business by setting a turnover target of Rs. 1.5 crore to be achieved within one month,” said Varghese Jacob, one of the Directors of Addinol in Kerala.
Addinol’s core development areas cover a product range that includes low-viscosity engine oils for cars and commercial vehicles, gas engine oils, industrial gear oils, high-temperature chain oils and turbine oils. Over 650 different products of Addinol are distributed by more than 90 international partners. Besides the development of customer-oriented products, the company also offers consultation on the optimum use of high-performance lubricants.
“Our comprehensive consultation on the use of Addinol lubricants covers aspects like creation of lubrication plans and use of products for cleaning and maintenance purposes,” said Alexy. Irrespective of their area of application, the quality of Addinol products has come to be accepted as the benchmark by OEMs and industries.
“Our products are developed, produced, packed and directly supplied to end users ensuring highest quality standards. The demands of engine makers vary from time to time. But we offer a complete range of engine oils for various automotive needs,” Alexy added. Addinol clients include international equipment manufacturers like MWM, MTM, Volkswagen Group, GE Janbacher, BMW and Mercedes Benz.
The company has certified workshops and distribution networks to cater to the needs of customers. The products of Addinol are made using high quality base oil and additives to ensure protection of engine components in varied temperatures, better cold start, anti-corrosion properties, low evaporation loss and highest engine cleanliness. Due to the application of friction management formulas, Addinol engine oils are fuel efficient.
“We are pretty confident of gaining a higher market share for Addinol products in the premium lubricants segment soon,” Alexy George summed up.