Aiswarya and Akhil: This Couple Makes Their Mark on Big League Fashion
Kochi: On an evening in November 2017, fashionistas sat with their eyes glued to the ramp at a fashion event held at Adlux Convention Centre in Kochi. What made this event unique was that it had the participation of beauty pageant winners and models from across the world flaunting haute couture made by leading designers. It was the launch of Vie Fashion Week (VFW), a high profile event offering a visual treat!
Vie Fashion Week (VFW), a high profile event offering a visual treat, is the brainchild of designer couple Aiswarya and Akhil
VFW is the brainchild of fashion designer couple Aiswarya and Akhil. For the duo, it all started with the registration of their fashion label ‘A Square London’ in the UK back in 2013 after their wedding.
Beginning the chat with Destination Kerala, the designer couple explained why they picked the name for their dream project. “‘Vie’ means ‘life’ in French whereas in English it stands for ‘compete’. Both meanings relate to our passion for fashion and it is the English meaning which fits well into the Kerala context,” says Akhil.
The couple has been a part of various fashion shows in the UK. They also went on to do research on mural painting and adapted this technique to suit the Western fashion concepts which, in turn, was showcased in the popular ‘Graduate Fashion Week’ in London in 2016. “We researched on mural paintings for about 7 to 8 months with the help of mural art experts from Kerala,” says Aishwarya.
Some of the leading names of the international fashion industry were associated with ‘A Square London’ for their launch. They include Darren Aurelius Imossi, founder of Imossi Model Management; Renowned Indian fashion choreographer Jude Felix of JF International; Mona Al Mansouri, the first Emirati fashion designer; Honee Persona, a US-based designer; Ivan Donev from Italy who won the fashion Oscar for Best International Designer and popular Indian fashion designers Asmita Marwah and Digvijay Singh.
Apart from them, international beauty pageant winners such as Natasha Hemmings, Miss England 2015; Elizabeth Grant, Miss England 2016 and Jack Eyers, Mr. England 2017 walked the ramp at the VFW launch.
“The ‘show stopper’ concept is absent in our show. Here, all the models enjoy equal status. Moreover, there was no separate announcement for any of the pageant winners when they stepped on to the ramp,” said Aishwarya, speaking about the unique aspect of the show.
“The support we received from our families, friends and other acquaintances to take this project forward was huge. Dr. Siddeek Ahmed, Chairman and MD, Eram Group and Suresh Kumar, Deputy General Manager, Mahindra and Mahindra wholeheartedly supported us in this venture,” Akhil recalled.
The couple are now eagerly looking forward to their next grand event – The Vie Fashion Week to be held in Dubai. For details, contact, Ph: +91 97444 10165.