Kochi: The Marine Drive waterfront of the Queen of Arabian Sea, which was witness to many events, hosted the first edition of ‘CEOs Croon for Kerala Kids’ (CCKK), a business networking initiative by Destination Kerala, with a strong emphasis on social responsibility on the breezy evening of July 28. In a first in the State, a media house has broken new grounds in conceptualizing innovative business events by bringing together over a 100 captains of the industry for one evening of music and fun.
The spirit of ‘we care’ was in the air when the icons from all walks of life crooned for children who needed help to come out of hospitals and get back to school, healthy and strong. Held at The Gateway Hotel Kochi in support of ASK (Aster Sick Kids) Foundation, CCKK saw 18 CxO singers from trained Carnatic musicians to enterprising ‘bathroom melodists’ coming together on stage for sending out the message to more people as to how a small help can go a long way in changing the life of a child who needs that caring finger to hold on to.
The show opened with a soulful rendition by Unnikrishnan S, Head, Sales and Marketing, Kerala Region, Sobha Limited of a famous Vayalar Ramavarma hit Swargaputhri Navarathri… Taking it a notch higher was Vipin Nadakkal, VP and Head of Marketing, Geojit BNB Paribas who followed up with Kishore Kumar’s Chehra Hai Ya Chand Khila Hai…
Kochouseph Chittilappilly, Chairman, V-Guard and Wonderla, came to see his wife Sheela Kochouseph, CMD, V-Star Creations, croon for kids. Their son Mithun Chittilappilly, MD, V-Guard also joined the cause with his family. ‘‘I am a trained singer but platforms are few. I appreciate this initiative by Destination Kerala, bringing leaders from various organisations together to sing for a cause,” Sheela said. Kochouseph smilingly added that he would not attempt singing but was eager to listen to his wife singing, not forgetting to emphasize the importance of the evening’s message.
Deepak L Aswani, CMD, Lachmandas Group and his wife Jyoti Aswani emphasized the importance of music and its ability to heal. “Music heals the mind and the soul,” Aswani said, applauding the very cause of the event. “Hope the event will soon translate into quantifiable help for the children, bringing them back into life,” Deepak said. Jyoti Aswani, who is also the Managing Partner of the firm, sang the Aamir Khan hit Pehla Nasha, Pehla Khumar…
Not to miss the immense contribution to the perfection of the event by O T Alexander, Managing Director, The Avenue Regent, who took out his time to iron out the notes into a mellifluous rendering. “I would say the mere fact that people are singing and we are singing for children makes the effort a joyous one for me.” Raju Hormis, Head, CSR Cell, Federal Bank and R Manomohanan, CEO, Muthoot Capital Services expressed solidarity with the cause, lauding the effort of Destination Kerala. “The very fact that so many people from different avenues, in spite of their hectic schedules, found time to take part in the event itself speaks a lot,” they said.
There was also a lot of nostalgia in the air with songs from the college days being dusted out of memory and presented. Dr. V A Joseph, former MD and CEO, South Indian Bank (SIB) and currently Director-Relations, Rajagiri Hospital enthralled the audience with two songs that he sung from his college days. Rajiv Menon, CEO, Rajasree Motors, an avid music lover, sat through till the last song. “An excellent blend of voices for offering a better meaning to life,” he said, also promising to sing in the next round of CCKK soon to be held in Thiruvananthapuram.
S R Nair of Mentorguru was all praise for the innovative idea. “I have been in this city for nearly 20 years but so far I have not come across something like this. I appreciate the effort more so because it is coming from the part of a media house. It is going to be an expensive cause and even more surprising is the presence of so many super busy people sitting around us. I am overwhelmed by the concern we all share in this regard.” “Excellent programme, excellent platform, excellent cause. I am more than happy to be a part of the initiative,” said Unnikrishnan S. His wife Latha, a Carnatic singer and teacher, drew cheers with her skillful rendering of ‘Vaseegara…’
Dr. Harish Pillai, Cluster Head Kerala, Aster DM Healthcare and CEO, Aster Medcity said: “Here is an occasion for us to go up from bathroom singing, shed the shame and come out in the public with our vocal skills. I also understand this is a state wide movement, hats off to the initiative by Destination Kerala.”
Nuthan Manohar of Me Met Me, with her glowing presence, confessed how she is infamous for bunking social events. “I was reluctant in the beginning, considering my music skills, but the cause got my ears up and I became a singer, overnight,’’ she said laughing. Sherry Samuel Oommen, Partner, NASH Capital Partners; Jibran Asif (Director, Abad Hotels and Resorts); Roshni Binu, CEO, educ kshetra; Asha Pramod (Director, VETA, A T.I.M.E Group Company) and Ladies’ CEO Forum (Chandra Vadhana R, Founder & CEO, 4tune Factory-T4Trainer.com, Dr. Devika Menon, Director, Princy World Travel, Helen George (CEO, Eka Boutique), Riya Ann Cherian, Director-Academics, Guiders Education and Nirmala Lilly, CEO, Infinity Hospitality Services) were also on stage.
The invitees keenly watched the videos produced by Destination Kerala featuring doctors from Aster Medcity and Amrita Institute of Medical Sciences, along with several parents, who shared the accounts of their children who are in need of medical help. CCKK will have more editions coming up in other cities in Kerala like Kozhikode and Thiruvananthapuram.