Kochi: CERA, India’s premium home solutions provider and one of the most trusted brands in sanitaryware, faucets and tiles segment in the country, has entered modular kitchens market with the launch of its new product Senator Cucine.
The sanitaryware manufacturer unveiled an exclusive display of Senator Cucine spread over 3,000 sq. ft. at its company display centre in Kochi
CERA unveiled an exclusive display of Senator Cucine spread over 3000 sq. ft. at its company display centre, CERA Style Studio, at Marine Drive in Kochi in the presence of a large number of trade associates, architects, designers and developers from all over India.
Senator Cucine is truly Italian, made to measure in Italy. CERA has tied up with Spagnol Group, a 50-year-old Italian company, for bringing kitchens to India. Silvan Spagnol, CEO, Spagnol Group and Atul Sanghvi, Executive Director, CERA jointly inaugurated the Senator Cucine Studio, designed and executed by their designer, Cristian Guizzo. P K Shashidharan, Senior Vice President, Marketing and Abbey Rodrigues, Senior Vice President, Sales were also present at the function.
“CERA’s entry into kitchens segment further consolidates its position as a total home solutions provider,” said Atul Sanghvi. “We plan to open 30 studios for Senator Cucine in the first year, across India,” he added. CERA’s premium brand, Senator, was launched exactly one year ago with the designer collections of sanitaryware, faucets and mirrors. The extension of Senator brand to kitchens is part of its growth plans.
Each of the seven kitchen ranges displayed have definite individual design philosophy. The latest trends of glass and ceramic-finished kitchens are on display. “The modular kitchens are designed in such a way that they reflect the individual’s strong personality and therefore focuses particularly on the ability of personalising projects by choosing characteristic elements and endless different materials,” Abbey said.
The water-based varnish used in the production of lacquered furniture reduces over 90 per cent the emission of noxious substances compared to traditional varnishes without compromising on the aesthetics. And it conforms to the EN 71.3 norm, which is considered safe for children.
“They are manufactured by using hydro-repellent materials with the lowest formaldehyde emissions, up to five times lower as compared to European market standards,” Shashidharan said. IDROLEB board used to manufacture them is a unique engineered wood and is considered as the lowest-ever emission board. Each Senator Cucine Studio will have well-experienced kitchen designers, who will help the consumers in designing the kitchen as per their individual needs using the latest cloud-based designing software.