Thiruvananthapuram: The concept of Responsible Tourism for the government, “is not just something to be preached on public platforms or exhibited in tourism fairs,” said Kadakampally Surendran, Minister for Tourism, clearing the air over the tourism policy of the State government. The State’s tourism policy will give Responsible Tourism the highest of priorities, he added.
“Implementation of Responsible Tourism Mission is the beginning of this commitment,” said the minister.
The State government is in the final phase of proceedings for rebranding Kerala Tourism. The tourism development in Kerala is implemented by accommodating public interest, he added complementing theResponsible Tourism Mission for its initiative in that regard. “Responsible Tourism which was started in Thekkady, Vythiri, Kovalam and Kumarakom on experimental basis in 2008 is currently the backbone of the sector. It enabled us to ensure jobs and stable income to local residents in these areas,” he said during inaugurating a training programme for Responsible Tourism Resource Persons.
According to the findings of the Tourism Department, the concept has been able to protect traditional professions like handloom, pottery and toddy tapping, among others.
The State government aims to create one lakh jobs in the tourism sector. Responsible Tourism Mission will lead activities for environmental conservation. The mission will have the responsibility of all water bodies which host tourism activities. It will also monitor the waste management activities at tourism sites in the State.
Rani George IAS, Tourism Secretary; P Balakiran IAS, Tourism Director and Roopesh Kumar, State Coordinator, Responsible Tourism Mission were also present.