Kochi: K A Thomas Konikkara, Managing Partner of Konikkara Gold, Thrissur, winner of the Destination Kerala SME Excellence Award, attributes his firm’s success to unimpeachable integrity, customer-centric approach and unique ornamental designs. Thomas also entered the business following in the footsteps of his father.
“With competition in the field becoming more and more tough following the launch of branded jewellery by retailers who concentrate on effective promotions, we survived in the market through customisation and emotional bonding,” says Thomas, who has a separate unit for manufacturing traditional designs.
Konikkara has also entered the retail business which poses bigger challenges. For the last four years, Konikkara has been competing with the retailers to whom it once supplied ornaments. Dubai and Malaysia are the major export markets of Konikkara.
The firm has a dedicated team of designers to create both contemporary as well as traditional designs. Many of them work from home and deliver products on time. The support extended by workers to the company’s growth is appreciated by Thomas. According to him, dealing with workers is not a strenuous task, if you provide them with what they really deserve.
The future looks bright for Konikkara Jewellers, with the construction of the company’s new showroom in Thrissur underway. Thomas also hopes to involve himself more in the flourishing diamond trade, with the entry of the next generation entrepreneurs in his family.