LET US TOGETHER REBUILD OUR STATE
NOTHING HAS CHALLENGED OUR COMPETENCE, CHARACTER AND COMMITMENT IN AGES LIKE THE RECENT NATURAL CALAMITY THAT HAS BEFALLEN US
Kerala is reeling under an unprecedented flood situation. Hundreds of lives have been lost. Crores of rupees worth of property has been destroyed. Rebuilding infrastructure, rehabilitating lives and rekindling livelihoods will take months.
Nothing has challenged our competence, character and commitment in ages like the recent natural calamity that has befallen us. And, we can be proud of the fact that we stood up to the challenge and fought our way through to a second life; with personal sacrifice, immense risk, collective humanity and die-hard resolve.
State Governments across India have offered assistance. Crores of rupees have been committed by business houses and high net worth individuals. Salaried employees have contributed their wages. Trade bodies, socio-cultural collectives and NGOs have gathered essential items willingly provided by hundreds of faceless patrons. Kerala’s IT companies have provided invaluable tech support to the State Emergency Operations Centre. Thousands have offered their time and energy, working at the ground level, manning rescue operations and distributing relief materials. Last but not the least, our armed forces and local fisherfolk have rendered commendable service.
#KeralaFloods have brought out the true DNA of Malayalis. Not a single political or communal skirmish has been reported from anywhere in the State in such trying times when tempers fly high. NRKs known for spearheading many socio-cultural and humanitarian initiatives, once again wholeheartedly stepped in to make a difference. Crores of rupees and truckloads of goods have made their way to the displaced, thanks to their sensitivity and generosity.
The downpour has subsided and the water levels have receded. But now starts the big task of rebuilding God’s Own Country. Our State is counting on each one of us to partake in that strenuous journey. We shall overcome.
The Kerala Chief Minister’s Distress Relief Fund (CMDRF) is the best way to contribute in whatever little way we can. Please log on to donation.cmdrf.kerala.gov.in/
While on this, Kerala Travel Mart (KTM) will be held as scheduled from September 27-30, 2018 in Kochi. For the tourism industry in particular and our economy in general, the success of this event is paramount to bounce back. Efforts to wholeheartedly welcome the delegates and offer them a seamless tourism experience should receive primary attention and support from all the stakeholders, be it the government, trade, media or the public.
Let’s rebuild our home State