Moves on to Develop Fort Kochi as Experiential Tourism Destination
Kochi: The Kerala Government aims to make Fort Kochi an experiential tourism destination, considering the heritage value of the scenic seaside town known for its vintage looks and multi-ethnic population.
Fort Kochi has already come under the State’s Responsible Tourism Mission which is the nodal agency for promoting and implementing ideas and initiatives on sustainable travel destinations, the authorities said here the other day.
At an RT (responsible tourism) workshop, K J Maxi MLA said Fort Kochi had immense potential to further develop as a tourist spot that provides unique experience to the visitor. With its distinct demography and socio-historical status, the place merits more prominence on the tourism map, he said, inaugurating the day-long sessions and awareness lectures.
Speaking on the occasion, Rupesh Kumar K, Coordinator, Kerala RT Mission, said tourism destinations across the world were increasingly tuning in to becoming experiential. As for Kerala, Fort Kochi would be among the best locations to be developed vigorously on those lines, he added.
Experiential tourism involves a wide range of elements that can make visitors more curious about the locality, Rupeshkumar noted, citing examples of feeling touch-me-not plant and seeing water drops rolling down the slippery surface of colocasia leaf. Milking the cow and planting paddy saplings are other examples, he said, stressing the need for promoting such activities among tourists.
“They should find joy in climbing up a coconut tree and taking a selfie from up there. Or using Kerala’s traditional kitchen tools to grind paste for chutney or crush grains using the wooden mortar,” the official said. “Such activities can prompt the tourist to stay in one place for longer time. We need more such tools and packages. It is for that the RT Mission (founded in October 2017) is striving.”
Addressing a session, John Fernandez MLA said RT can help common people in a big way. The others who spoke at the event included D Kamalamma, Deputy Director, Tourism Department; S Vijayakumar, Secretary, District Tourism Promotion Council and K Arunkumar, Coordinator, RT Mission, Ernakulam District.