Kochi: Sobha Limited, India’s most admired and trusted real estate brand, has been voted as the number one choice of home buyers nationally in Track2Realty’s Consumer Confidence Report 20:20, a one-of-its-kind comprehensive study on consumer experiences and overall psychology about the Indian real estate marker. This is the fourth consecutive year that Sobha has won the top rank in the consumer confidence survey, an exceptional and rare feat achieved by any real estate brand in the country.
The special edition of Consumer Confidence Report sums up the performance of top 20 realty players across 20 cities in India.Sobha has emerged as the top choice of buyers country-wide on all the 10 parameters of evaluation - timely delivery, construction quality, matching promises, value for money, peer endorsement, trust and transparency, relationship management, brand reputation, safe investment, amenities and liveability.
“We are extremely honoured and humbled to be recognised as number one in this in-depth consumer confidence report. What makes this recognition special for us is the fact that we have been able to retain the top spot for four years in a row. This reiterates the success of our concerted efforts in earning the faith and confidence of our customers with quality products, transparent policies and timely delivery,” said Ravi Menon, Chairman, Sobha Ltd.
“At Sobha, our endeavour is to set high standards and raise the bar continuously. We believe that every day is a new challenge, enabling us to set new industry benchmarks,” he added.
The comprehensive report is based on an evaluation of 500 developers nationally. Out of these, the top 20 developers were gleaned out based on stringent set of parameters. There were only 17 real estate developers to earn a ‘Positive Outlook’ by the consumers across the country.
J C Sharma, Vice Chairman and Managing Director, Sobha Ltd., said, “It is a matter of great pride that despite the challenging environment Sobha has been recognised with top honours. This validates our persistent efforts in enhancing the brand reputation and consolidating our positioning. Sobha believes in paying attention and listening to customers’ requirements.”
“We understand the laws and dynamics specific to a region and customise our product offerings accordingly. This enables us to achieve highest levels of customer delight. We, at Sobha, are guided by five core values of international quality, passion, reliability, transparency and integrity. These values have not only helped us withstand adversity but also strengthened our processes further,” he added.
In terms of the city index of consumer confidence, Bengaluru remained the most buoyant city with 34 per cent buyers having an optimistic outlook. Additionally, the least number of consumer complaints were noted from South Indian markets in general and Bengaluru in particular.
Track2Realty has been monitoring consumer confidence in the sector since 2012 as part of its rating and ranking of brands, best practices and most importantly, consumer sentiments.